When you imagine your own outdoor living space, what do you see yourself doing in it? That’s exactly what Ali Felschow, owner of Ali Enterprises, Inc., asks her clients when she first begins to design. She encourages her clients to think about their overall expectations and vision of not just what the space will look like, but how they will utilize it. She wants them to think about the big picture.
Ali has a degree in art and marketing from the Art Institute of Atlanta, a SWD certification from the Society of Watershape Designers, and 30 years of building experience, which allows her to view the design from the builder’s perspective. Ali Enterprises Inc.’s sister company, Crystal Pools LLC, performs the builds in SC, NC, and GA.
Whether you see yourself hosting elaborate dinner parties or hanging with an intimate group of friends around the firepit, basking in the summer sun or curling up on the covered porch during a rainy day, Ali designs outdoor spaces in line with clients’ lifestyles.
“Our design process is simple and enjoyable,” says Ali. “We talk about our lives and everyday events, what makes us happy, and things that we enjoy doing. It is so important to be in a calming environment, especially during these times, just enjoy what we have”
Ali enjoys infusing art throughout the build, as art is a part of our everyday lives, and stimulates our senses. Sculptures, paintings, and pottery add life to the space.
“We absolutely love our pool and the entire new outdoor living space is nothing short of spectacular,” says homeowner Jeff Carmean. “I had a vision of what I wanted, but after working with Ali, her creativity, collaboration, and attention to detail really brought this project to a whole other level of incredible.”
Ali brought Carmean a personalized space with comprehensive design, allowing him and his family to completely utilize the space.
“It far exceeded my expectations and that’s very hard to do,” adds Carmean. “We use it all the time and it’s a magnet for my kids and grandkids to want to visit … mission accomplished.
ALI ENTERPRISES, INC.
SWD REGISTERED, SOCIETY of Watershape
Designers®, A MEMBER OF POOL & HOT TUB ALLIANCE AND WATERSHAPE UNIVERSITY
1101 Sparkleberry Lane Extension
Columbia, SC 29223
Photographs by Rick Smoak Photography