Italian design and American technology met in spectacular style at a special evening in New York City, co-hosted by Florim, Ocean Home and its sister magazine Luxury Pools.
More than 125 leading architects, landscape architects, designers and guests gathered at Florim’s new flagship store at 152 Madison Ave., to enjoy a lively panel discussion on exciting trends in outdoor living.
Moderated by Ocean Home Editor Andrew Conway, the panel included top architect Joel Barkley, a principal of Ike Kligerman Barkley; Edmund Hollander, founding partner of Hollander Design; and Andrea Braglia, marketing associate of Florim USA.
The discussion covered an array of topics, including the boom in outdoor living design, products and features, the rapid growth in new technologies, and expert advice on how to create beautiful outdoor living spaces in the city, country and on the coast.
Guests also learned about some of the history of The Florim Group in Italy; its rapid growth in the American market, and had the opportunity to see Florim’s collection of unique ceramic and porcelain products for indoor and outdoor use. florim.it/en/florim-outdoor/
“Florim USA’s portfolio is a game-changer in the indoor and outdoor living market,” says Conway. “The firm’s cutting-edge technology and inherent Italian style creates ceramic and porcelain tiles that replicate an array of natural elements like wood, stone, concrete, even marble.
“The result is a manmade product that looks and feels exactly like its natural counterparts at a greatly reduced price. Florim’s products won’t fade in the sun or deteriorate with age, are impervious to water, do not need staining or sealing, are frost-proof, stain resistant and need zero maintenance,” he adds. “They are a fantastic alternative to standard landscaping materials and look great in any outdoor living space.”
Florim USA – www.florimusa.com
300 International Blvd, Clarksville, TN 37040
1-877-FLORIM 1 (356-7461)