The International Pool | Spa | Patio Expo, sponsored by The Association of Pool & Spa Professionals, has announced the return of the Spa Retailer VIP Program and a new, additional VIP program targeting high-volume pool builders based on annual revenue. The programs encourage participation of key stakeholders by incentivizing them to attend. Nominations for both programs are now open and can be submitted at www.poolspapatio.com/vip.
Last year’s Spa Retail VIP Program, sponsored by SpaRetailer magazine, attracted 180 high-volume dealers to the exposition, including Chris Brady of 1 Stop Spas, an award-winning retailer based in the United Kingdom.
“The Expo is by far the best preview of what’s new for the forthcoming year. Attending this expo always puts us one step ahead of our competitors,” commented Mr. Brady.
Those selected as VIP attendees will receive several perks including:
- Free expo registration
- VIP Lounge access during show hours with free wifi and refreshments
- Express on-site badge pickup
- Private meeting space
- Access to VIP lines and areas at select show events
This year’s launch of the Pool Builder VIP Program, sponsored by Pool & Spa News and Delta UV, will extend the same VIP benefit.
Of the VIPs, 50 will be selected by show management as Hosted Buyers, including 25 spa retailers and 25 pool builders. Hosted Buyers will receive same VIP benefits but will also include up to two free nights’ hotel accommodations during the show and a free Conference Super Pass. In total, show management will offer up to 100 free hotel nights.
“We already see such a strong presence from the top builders in the industry,” said Tracy Garcia, CEM, Show Director for the PSP Expo. “In fact, of the Top 50 Pool Builders published by Pool & Spa News, nine out of the top ten have recently attended. Attracting these companies equates to enormous business opportunities for vendors and, for everyone, a highly successful show.”
For questions about the VIP program, please contact Justin Childs at justin.childs@informa.com.
