PRESS RELEASE
(November 10, 2021) Houston, Texas – Ledge Lounger Inc., designer and manufacturer of in-pool and outdoor furniture is pleased to announce a recapitalization and partnership with Summit Park and Digital Fuel Capital, lower middle market private investment firms focused in the consumer, e-commerce and home goods sectors.
Founded in 2011 by Christopher Anderson, Ledge Lounger is known as the category creator for in-pool furniture, most famously their Signature Chaise, and has since expanded the product set across the entire pool and outdoor space. While Ledge sells to an omni-channel mix including direct to consumer and trade, over the course of the company’s trajectory, they have placed an emphasis on building connections with the pool industry. Christopher Anderson said “we recognize pool builders are a critical piece to our product’s success, and we aim to grow our brand as a partnership with the pool industry. Our partnership with Summit Park and Digital Fuel will allow us to continue to excel at creating stylish, functional and comfortable products that create meaningful moments for families in their own backyard and at resorts around the world.”
Andrew Gilbert, Principal at Summit Park, said, “We believe that Ledge is uniquely positioned as the omni-channel leader of in-pool furniture, and we greatly value the brand’s relationship with the pool builder community and the gateway that provides for the end-consumer.” Adds Carson Biederman, founder of Digital Fuel, “Ledge has an entrenched relationship in the pool industry, and we are excited to continue and strengthen that bond while investing for growth.”
Following the acquisition, Ledge Lounger will continue operations in Katy, Texas in their newly finished 80,000 square foot headquarters and showroom. Ledge Lounger will continue to innovate stylish products for outdoor living for both their consumer customer-base, as well as their B2B partners across the trade, retail, and hospitality channels.
About Ledge Lounger
Ledge Lounger is an in-pool and outdoor furniture company founded in 2011 by Christopher Anderson. Since the introduction of their first in-pool Chaise, Ledge Lounger has grown to include patio furnishings, umbrellas, cabanas, and outdoor games, all designed to withstand the harsh pool and outdoor environments. For more information, visit www.ledgeloungers.com.
About Summit Park
Summit Park is a Charlotte, North Carolina-based private investment firm focused exclusively on the lower middle market. The firm invests across a range of industries, including services, consumer and industrial growth, in the Eastern half of the United States. The firm’s capital can be used to facilitate a change in ownership, to support expansion and growth, to provide partial liquidity to existing owners, or to support an industry consolidation plan. For more information, visit www.summitparkllc.com.
About Digital Fuel
Digital Fuel is a private equity firm focused on investing in leaders in e-commerce. Digital Fuel supports its portfolio companies in implementing direct-to-consumer best practices with a team of internal performance marketing, e-commerce and analytics resources. Digital Fuel has been an active investor in direct-to-consumer home-improvement, with historical investments including Renovation Brands, Guild Brands, RugsUSA and First Impression Ironworks. For more information, visit www.digitalfuelcapital.com.
