SPONSORED CONTENT WITH RHEEM
For residential pool builders and installers, every detail matters. A beautifully designed pool can become the centerpiece of an outdoor living space, but the equipment behind that experience is just as important. Homeowners expect their pool to perform seamlessly, efficiently and reliably—and when it comes to heating and temperature control, they expect their builder or pool pro to recommend equipment they can trust.
That puts the pool professional in an important position. The products selected for an equipment pad don’t simply determine how a pool performs; they become part of the builder’s reputation.
In a competitive market where reputation and prestige mean everything, Rheem stands out as an expert choice for pool heating solutions—bringing more than a century of heating and cooling expertise to an industry where performance, reliability and innovation matter.
A Century of Expertise Behind Every Pool
Rheem has been engineering heating, cooling and water solutions for 100 years. Today, the company is a global leader in heating, cooling and water heating solutions, with a portfolio spanning more than 50 brands around the world. That history matters to pool pros.
Rheem entered the pool heater and commercial boiler market through its acquisition of Raypak in 1985. More than 75 years after Raypak’s founding, the brand continues to manufacture pool and spa heating products alongside residential hydronics and commercial water heating solutions.
For builders and installers, that means access to a product portfolio backed by deep expertise in the technologies that make temperature control possible. It also means having a partner focused on what comes next.
Rheem’s century of innovation has included industry milestones across air and water technologies, and the company’s current focus remains on products designed around reliability, performance, efficiency and connectivity.
Beyond Heating: Designing for the Modern Equipment Pad
Today’s luxury pool is about much more than simply raising the water temperature. Homeowners increasingly expect their outdoor environments to be convenient, connected and responsive. Pool professionals, meanwhile, need equipment that can integrate into increasingly sophisticated backyard systems without creating unnecessary complexity during installation or service. That’s where Rheem’s latest pool heating innovations come into play.
Meet the New Crosswind 50/70/90: Smarter, More Flexible Pool Heating
The updated Crosswind heat pump platform is designed to bring intelligent temperature management together with connectivity and installer-friendly features. The newest models introduce a Wi-Fi-enabled board with free Raymote app control, an RS-485 port for AquaStar VSP control or Poolside Tech integration, and a single auxiliary port for device automation such as lights and actuators. The result is a pool heater that can become part of a larger connected backyard—not simply a standalone piece of equipment. And the innovation continues at the equipment pad itself.
The updated Crosswind features a sleek slate-black metal cabinet, a user-friendly touchscreen display and new Performance Modes—Boost, Smart, Eco and Silent—giving builders and homeowners greater flexibility in how the system operates. The new platform also moves to R32 refrigerant and brings heat-and-chill capability across 50K and 70K models, with a new 90K BTUH option. For the pool professional, these aren’t simply technology features. They’re tools for delivering a better overall project.
AVIA: Smart Control Meets Proven Heating Technology
Heat pumps aren’t the right answer for every pool application. That’s why a complete heating portfolio matters.
AVIA, Rheem’s gas pool and spa heater platform, brings the same emphasis on connected control and intelligent operation to gas heating. AVIA features Wi-Fi-enabled control and Raymote app connectivity, allowing homeowners to manage the heater and an accessory without requiring a separate control panel. Now, the next generation of AVIA is taking that approach further.
The new AVIA models feature a relocated junction box that brings wiring to the top of the unit to support faster installation, along with a new slate-black aesthetic designed to complement today’s equipment pads. The AVIA continues to sport a Wi-Fi-enabled board including RS-485, a single Auxiliary port, and a dedicated Rheem Flow Meter port expands system integration possibilities.
The new AVIA lineup includes 264,000 and 399,000 BTUH models, with both natural gas and propane configurations and NiTek or copper heat exchanger options.
More than just a heater, Crosswind combines heating and chilling capabilities to give pool professionals expanded temperature control options, from traditional pools and spas to custom cold plunge installations.
For builders, that means more flexibility to specify the right heating solution for the application while giving homeowners a more connected experience.
Innovation That Works for the Professional
The best innovation doesn’t make an install more complicated. It makes the entire process smarter. That’s an important distinction for pool professionals. Every hour spent on installation, troubleshooting or service matters. Products that are designed with accessibility, connectivity and installation efficiency in mind can help contractors deliver a better experience from the equipment pad to the finished backyard.
That’s evident throughout the latest Crosswind and AVIA updates—from the Crosswind’s new touchscreen and performance modes to its connectivity options, and from AVIA’s relocated J-box to its expanded accessory integration.
It’s also consistent with Rheem’s broader approach to its professional partners. The company emphasizes training, customer support and partnership alongside product innovation, recognizing that contractors and builders need more than equipment—they need resources that can help them strengthen their businesses.
The Prestige of Choosing an Expert
Luxury pool construction is ultimately about trust. Homeowners may see the tile, waterline, lighting, landscaping and architecture, but the equipment is what helps make that finished experience possible day after day. For the builder, choosing a heating system is therefore more than a technical decision. It’s a reflection of the standards behind the entire project.
Rheem brings a century of heating and cooling expertise to that decision. Through its Raypak pool heating portfolio, professionals can choose from connected gas heating and heat pump technologies designed around today’s expectations for performance, efficiency, installation flexibility and smart control.
From the established Crosswind V to the latest Crosswind and AVIA innovations, the focus is clear: keep pushing pool heating forward. Because being an expert isn’t simply about knowing how to heat a pool. It’s about anticipating where the industry—and the homeowner experience—is going next. And for pool professionals who build their reputations one exceptional backyard at a time, that’s the kind of expertise worth specifying.
