Escape takes center stage at this summer’s Casual Market Atlanta as Sunset West unveils the first-ever showroom dedicated exclusively to the Margaritaville Living Collection.
Located in showroom B1 6-A02, directly across from Sunset West’s primary showroom in B1 6-A01, the new space is designed as an immersive destination that brings the laid-back Margaritaville lifestyle to life through thoughtfully curated outdoor furnishings and resort-inspired settings. The showroom marks a significant milestone for the brand partnership, offering retailers and designers an experiential look at how relaxed luxury can translate into everyday living.
The dedicated showroom showcases the complete Margaritaville Living collection, including the Catalina, Somerset, Harbor, and Seychelles lines. Presented through a series of carefully styled vignettes, the collections illustrate how furnishings can work together to create inviting spaces designed for entertaining, gathering, and unwinding. The presentation also offers merchandising inspiration for retailers seeking to capture the growing consumer interest in lifestyle-driven outdoor spaces.
“The best showrooms don’t just showcase products. They make you feel something,” says Aliena Klaus Squire, vice president of merchandising and brand operations for Sunset West. “Margaritaville has always been about capturing the feeling of escape, and this showroom brings that to life from the moment visitors walk through the door. Each collection evokes a distinct sense of place and reflects the laid-back, carefree spirit that defines the Margaritaville lifestyle.”
The debut will be celebrated with a ribbon-cutting ceremony on Monday, July 21, at 3 p.m., inviting market attendees to experience the new showroom firsthand. The event will feature resort-inspired hospitality and sensory details that reflect the easygoing energy synonymous with the Margaritaville brand.
The showroom opening also coincides with one of Sunset West’s most significant product introductions to date. In its adjacent showroom, the company will unveil more than 50 new designs spanning five collections, underscoring its continued investment in elevated outdoor living and contemporary design.
Together, the two showrooms create a compelling destination for buyers attending Casual Market Atlanta, demonstrating how outdoor furnishings continue to evolve beyond functional pieces into fully realized lifestyle experiences.
Founded in 2004, Sunset West has built its reputation on creating luxury outdoor furnishings that seamlessly bridge indoor and outdoor living. The new Margaritaville Living showroom further reinforces the brand’s focus on designing spaces that encourage relaxation, connection, and a sense of escape.
Inspired by the music and lifestyle of Jimmy Buffett, Margaritaville has grown into a global hospitality and lifestyle brand encompassing hotels, resorts, residential communities, cruise experiences, restaurants, and consumer products. The brand’s signature spirit of tropical escapism and casual sophistication translates naturally into the outdoor living category, making the new showroom a fitting expression of the Margaritaville state of mind.
For retailers and designers visiting Casual Market Atlanta, the new Margaritaville Living showroom promises more than a product presentation. It offers a fully immersive experience designed to inspire the creation of outdoor spaces where every day feels like a getaway.
