At the intersection of athletic discipline and aquatic artistry, a new partnership is making waves. Latham Group, Inc., the largest designer, manufacturer, and marketer of in-ground residential swimming pools and pool accessories in North America, Australia, and New Zealand, has been named an official sponsor of USA Artistic Swimming, the national governing body for the Olympic sport in the United States.
Rooted in a shared commitment to precision, performance, and a lifelong connection to water, the partnership reflects a natural alignment between elite athleticism and thoughtfully engineered pool design. Both organizations champion the idea that time spent in the water builds confidence, creativity, and joy—values that extend far beyond competition or the backyard.
“Everything artistic swimming represents mirrors our company’s mission and the inspiration behind our products,” said Sean Gadd, President and CEO of Latham. “These athletes embody the joy and possibility that pools and swimming bring to families and communities.”
The Discipline Beneath the Beauty
Often described as one of the most demanding Olympic sports, artistic swimming requires extraordinary breath control, strength, and synchronization. Athletes train to execute complex lifts and acrobatic maneuvers underwater while remaining perfectly in sync with their teammates—all while projecting grace and ease above the surface. National team members regularly train more than 50 hours per week, a testament to the discipline behind the sport’s elegance.
For USA Artistic Swimming, partnerships like this one are essential. “Without sponsors who truly believe in our athletes and our mission, we wouldn’t be able to perform at the highest level,” said Megan Abarca, Senior National Team Head Coach.
Design, Engineering, and the Art of Water
That blend of discipline and artistry is echoed in Latham’s own approach to pool design. Known for its industry-leading portfolio of fiberglass and vinyl liner pools, along with automatic safety covers and custom features, Latham focuses on engineering solutions that deliver refined aesthetics, durability, and long-term enjoyment. Much like artistic swimming, the end result appears effortless—though it is grounded in rigorous design and technical expertise.
Through its sponsorship, Latham will also use its national platform to elevate awareness of artistic swimming while spotlighting the formative role pools play in developing water confidence. Throughout the year, the company plans to share athlete stories that trace their journeys back to early experiences in the water—often in backyard pools—where confidence, curiosity, and self-expression first took hold.
“At USA Artistic Swimming, we see every day how early water confidence shapes athletic ability and self-expression,” said Adam Andrasko, CEO of USA Artistic Swimming. “For many of our athletes, a pool is where it all began—learning to float, to breathe, and to experience the freedom of being weightless.”
Inspiring the Next Generation
By pairing elite sport with residential pool design, the partnership underscores a powerful idea: pools are not just amenities, but environments where skill, creativity, and connection are cultivated. Whether through Olympic-level performance or everyday family moments, water remains a catalyst for confidence and joy.
